Why February? The Story Behind the Fish-Free Month Movement

Each February, people around the world make a powerful choice: they stop eating fish. It might sound like a small act, but for our oceans, it can make a world of difference. Welcome to Fish Free February, a global movement challenging the way we think about seafood, sustainability, and our personal impact on the planet.

But why February? And what’s the story behind this rising wave of change?

🌊 The Origins of Fish Free February

Fish Free February began as a grassroots campaign driven by one simple idea: to give the oceans a break.

After witnessing firsthand the devastating effects of industrial fishing, from plastic pollution to declining fish populations, Fish Free February was launched to raise awareness and encourage people to reflect on the impact of their seafood choices.

By 2021, the campaign had officially launched globally and is now run by a UK-registered charity supported by passionate marine scientists, conservationists, and volunteers.

📅 Why February?

So, why choose February for this fish-free focus?

  • It’s the shortest month. That makes it a manageable challenge, perfect for first-timers who want to dip their toes into more sustainable living.

  • A fresh start. Following on from other lifestyle challenges like Veganuary, Fish Free February keeps the momentum going with a new ocean-focused mission.

  • The impact is immediate. A concentrated, month-long effort brings visibility and energy to the movement, inspiring action and conversation across social media and communities.

By dedicating just 28 days to go fish-free, participants contribute to a larger goal: protecting marine ecosystems from overfishing, bycatch, and unsustainable industry practices.

🚫 Why Go Fish-Free?

The oceans are in crisis. According to the UN, nearly 90% of global fish stocks are fully exploited, overexploited, or depleted. Industrial fishing is one of the leading causes of biodiversity loss, ocean pollution, and habitat destruction.

By giving up fish for a month, Fish Free February encourages participants to:

  • Reduce consumption of unsustainable seafood.

  • Research where their fish comes from and who is affected.

  • Replace fish in their diet with ethical, plant-based alternatives.

It’s not just about changing what’s on your plate, it’s about raising awareness of the hidden costs of commercial fishing: discarded fishing gear, plastic waste, human rights abuses, and the loss of vital marine species.

🌍 Who Is It For?

Fish Free February is inclusive and adaptable. Whether you’re vegan, vegetarian, pescatarian, or just curious, it’s open to everyone. The goal isn’t to shame those who eat fish but to shine a spotlight on the unsustainable systems that dominate the seafood industry.

Importantly, the campaign recognises that in some coastal and Indigenous communities, fish remains a vital part of culture, nutrition, and livelihood. Fish Free February specifically targets overconsumption in industrialised societies, where seafood is often imported, untraceable, and environmentally damaging.

📣 How to Take Part

It’s easy to join the movement:

  1. Take the pledge

  2. Go fish-free for the month of February.

  3. Share your journey on social media using #FishFreeFebruary. Follow us here.

Whether you’re swapping out tuna sandwiches, skipping the sushi, or exploring ocean-friendly recipes, every step counts.

You can also:

  • Host a fish-free dinner party

  • Get your school, office, or local community involved

  • Share infographics, blogs, and resources from our website

  • Educate others about the state of our oceans

💡 What Happens After February?

Fish Free February is a spark, but the goal is long-term change. Many participants continue making informed choices about seafood all year long.

If you decide to reintroduce fish into your diet, consider:

  • Choosing local, small-scale fisheries with transparent sourcing.

  • Avoiding species that are overfished or caught using destructive gear.

  • Consulting sustainability guides, explore our resources here.

You don’t have to be perfect, just more mindful.

🌱 Small Choice, Big Ripple

Fish Free February is more than a dietary challenge. It’s a conversation starter, a learning opportunity, and a statement of solidarity with our seas.

One month. One choice. One powerful movement.

Join us, and let’s make waves together.

👉 Take the pledge
📸 Tag your posts with #FishFreeFebruary

Kayleigh Slowey